When someone visits your profiles, you want to give them a great first impression so that they’ll want to follow you. Here are some simple ways to make your profiles pop:
Add a great profile picture
A great profile picture is one that shows you at your best and in a natural state. You want it to represent you and your brand.
If you are a company, consider using your professional logo or a picture with the entire team.
Add a cover photo
Your cover photo should speak to your brand’s mission. What problem are you solving for your customers? Can you put that into a single sentence? That sentence should be on your cover photo.
Switch over to a business account
This will not only change the insights you’re able to see but how you appear to others online. If you are not posting from a business account, you may not be reaching you target audience.
Craft a compelling bio
Who are you? What are you about? What problems do you solve?
Truth time: You have three seconds to capture the attention of your ideal audience. How can you relay who you are and what you do in just 3 seconds? That should go into your bio.
Untag yourself from inappropriate posts
Keep an eye out – you might be tagged in posts that don’t speak well to who you are and what you’re doing. Be sure to check this often!
Pin your best content
Your best stuff should go to the top of the page! If you’ve created something that you feel stands out, pin it to the top of your page and consider boosting that post!
Depending on the platforms you choose, there are some other ways you can spice up your profiles. For example, YouTube allows you to add an introductory video to your channel. Take advantage of these additional options.